Super Bowl Commercials: The Great, The Eh, And The What?

Super Bowl ReviewAfter last year’s morbid sentimental advertisements (remember Nationwide and the dead little boy?), most football fans were hoping for a light-hearted Super Bowl Sunday. Luckily, this year, advertisers chose not to go in such a dark direction, and instead used humor during TV’s biggest night of the year.

Some commercials were flawless.

dancing beyonce halftime show super bowl 2016Well, almost.

Others were less than thrilling.

super bowl 2016 sad wtf super bowl giants

Oh yea, Eli, I’m sure that’s not gonna cause any tension in the fam. Nope. Not a bit.

Are you ready?

yes okay cam newton nodding you got it

Let’s go.

The Great

  1. T-Mobile “Drop the Balls”

    “Uh uh, Verizon got it wrong. Yes, not me!” Way to poke fun at how blunderful you are at your job, Steve Harvey. I chuckled; I chuckled quite a bit.
  2. Honda “A New Truck to Love”

    In a year in which we’ve already lost too many rock n’ roll greats, hearing a group of herded sheep sing “Somebody to Love” warmed my heart. The employment of the ‘Toy Story Effect’ (what are ______ doing when we’re not watching) was especially effective, even if the talking dog was overkill at the end.
  3. Avocados from Mexico “#AvosInSpace”

    The best commercials, in my opinion, make you think while you’re laughing. Showcasing jorts, a Cube of Rubik, and the emoji alphabet, #AvosInSpace really got me thinking about how insane it is that we communicate so much via snarky smiley faces. It’s silly, but actually a bit impressive. Cue the “oohs” and “ahhs” from our alien future.
  4. Heinz “Weiner Stampede”

    Heinz had me from the first weenie dog running. The floppy ears. The baby ketchup packet. Harry Nillson crooning in the background. Can you just imagine how much fun this commercial was to shoot?

The Eh

  1. Doritos “Doritos Dogs”

    I consistently have high hopes for Doritos Super Bowl Commercials. The murderous dog who bribed his owner with a bag of Doritos in 2012 killed me. This commercial had all the right ingredients (cute dogs, relatable grocery store environment, bemused cashier) but was just not executed correctly.
  2. Toyota Prius “The Longest Chase”

    I don’t take pride in knocking a Prius down. However, this commercial was just far too long. I got up, refilled my plate with buffalo chicken dip, sat back down, and it was still going. Too much Prius, not enough Marky Mark.
  3. Mountain Dew Kickstart “Puppymonkeybaby”

    Was this not the creepiest critter you’ve ever seen? Nothing about this ad made me want to drink that Mountain Dew. And the three men gyrating their hips at the end? What?

The Questionable

  1. NFL “Super Bowl Babies”

    At first watch, this commercial was hilarious. On second thought, it’s a bunch of eight year olds singing about how their parents did it after a football game. That’s a little much for me.
  2. Xifaxin “IBSD”

    The anthropomorphized intestine running happily around the stadium weirded me out. He was almost kinda cute, but I just don’t want to think of my intestines that way, amiright?
  3. Doritos “Ultrasound”

    The disheveled, dirty soon-to-be-father was a far cry from the polished pops of last year’s Super Bowl, but a considerably funnier dad as well. But where the Doritos “Dogs” commercial didn’t go far enough, I think this one pushed the envelope just a little bit too far. That poor mother.

GUAC: Behind the Scenes

GUAC

Behind the Scenes of G.U.A.C. is a 4E series about developing a new club at Georgetown. Courtney Klein is the deputy editor of 4E and the co-president of G.U.A.C.

If you are active on Facebook or enjoy stalking me, you might know about a little thing called G.U.A.C. (Georgetown University Avocado Club).

Freshman year my roommate (the unbelievably whitty Keaton O’Neil) and I discovered the amazingness of this acronym, using it as a party trick to pretend we were “cool freshmen” (results of this are debatable). Two years later, we are actually doing it. Who would have thought?

Why? Keaton and I are both involved on campus, one might say we are too busy. But, we always wanted to have our own legacy to brag about. While Keaton doesn’t eat avocados (I know, ridiculous) she claims that “she wants to see them flourish”. Anyone who knows me will tell you that I am basically in a committed relationship with avocados. The love is mutual. Obviously, we are the perfect pair to make this pipe dream club a reality.

The first step on our journey was attending a new club meeting hosted by CAB. I was forwarded the CAB event email like 3 times so I knew I had to go. At the meeting, Keaton and I realized that becoming a club is a real process and that we needed to get to work. We perfected our application (after many GUAC puns and some ridiculous ideas) and sent it in with all the good vibes.

Our next step was to have a general interest meeting. I merely made an event and within a few days we had over 400 people attending. Naturally, we were freaking out. We had only bought enough guacamole for like 20 people! There were many minor freakouts.

Thankfully, 400 people did not show up. Some people had midterms, others forgot and some people have no excuse and I will talk to them about their life choices. In the end, around 30 avid avo-lovers showed up.

Taken while discussing GUAC
Taken while discussing GUAC

In my unbiased opinion, we were a hit. Our goal with GUAC is to make a club that incorporates real life goals (AKA keeping the drug lords in Mexico out of the avocado business) and a funny love of the amazing avocado. We are huge proponents of avocado puns and jokes, nothing is out of the question.

So what is our plan? Obvi, we are going to have another meeting. We created a list serv, a FB page and are working on preliminary t-shirt designs.

The only wrinkle in our plan is being recognized by CAB. This is an extremely difficult process. Even if we are not recognized this semester, we plan to continue our actions and GUAC love. The man cannot get us down!

If you are interested at all, we urge you to join us. All are welcome and we do not discriminate between avocado lovers and haters.

Stay tuned for more stories and struggles as we pursue our dream!

Photo: Ellen Zamsky/The Hoya